Times Now, Zoom TV Offer Programs With A Difference

Zoom TV and Times Now are credited with bringing a new transformation in the Indian TV industry. There has been a sea change in the choice of viewers on the one hand and the quality and innovativeness of programs across all segments of Indian channels in the past one decade. Viewers demand for new content and impartial news has grown, and channels require to catch the audience mood to say in the competition. Times Now, UTV Bindass, Zoom TV, and Zee 24 Taas are considered to be the harbinger of this change, which offer viewers a way out of the monotony created by older channels focusing on tried and tested entertainment strategy.

Times Now Leads Impartial, Sensitive News Broadcasting With A Difference

Times Now is among the few Indian channels that offer world-class news service. Launched in July 2005, this 24-hour English news channel is partly owned by Bennett, Coleman & Co., India's largest media conglomerate and owner of The Times of India daily newspaper and Reuters. Arnab Goswami, one of the most famous faces in Indian news broadcasting industry heads Times Now in the capacity of its Editor-in-Chief. The channel has a battery of young and hard-working professionals and journalists who has contributed well to establish it as the leading English news channel from the South Asian region.

The popularity of Times Now rests on its penchant to bring before the viewers the most authentic news on any happening. The channel strongly rejects commercial interests and gives importance to information. It ran news coverage when terrorists attacked the Taj Hotel in Mumbai without any commercials for a day. Unlike other Hindi and English news channels, Times Now refrains from sensitizing an issue in both presentation and coverage. The channel telecasts the real picture backed by thorough findings.

Sophistication and reliability in coverage, presentation, and information dissemination make Times Now a popular choice for viewers looking for Indian news channels. The News Hour show hosted by Arnab Goswami and telecasted between 9 pm and 10 pm everyday is one of the most watched Indian news discussion shows. The guests attending to and the level and quality of discussion are highly appreciated by people interested in the current affairs.

Zoom TV Covers Page 3 Entertainment

Zoom TV is the only entertainment channel devoted to Page 3 and Bollywood news, fashion, and gossip. Inaugurated in September 2004, Zoom TV is owned by The Times Group, the well-known Indian media house. The channel mostly focuses on information emanating from glamour and entertainment industry. Right from the making of the movies to their market reviews are covered by the channel.

Innovative presentation is the key to popularity of Zoom TV. It runs a number of shows that focuses on the lighter side of actors and actresses in the Hindi movie industry. The programs, such as Page 3, Planet Bollywood, Red Hot Countdown, Business of Bollywood, Starz Ke Sitaare, and Superstar Superlives, present the movie industry and its protagonists in different colors. You can watch songs and trailers of upcoming movies via Chakka Chak, Fresh 'N' Up, My Desi Top 10, Garama Garam, Zabar 10, and Just Chill programs on Zoom TV.

Zoom TV airs special shows on the birthday of actors and actresses. It also telecasts movies on weekends and special occasions. Zoom TV is widely recognized for its up-to-date fashion quotient.

About the Author

David is an online expert author. The excellent informative articles written by him are published in topmost Ezines. The key areas of his work are real estate,casino, investment, communication, relationship, health and fitness etc…