Programs, Regional Focus Key to Popularity of Zee Marathi, Zee Punjabi

The Zee Network has been progressively venturing into the regional Indian TV industry in the past few years. It channels, such as Zee Marathi, Zee Punjabi, Zee Bangla, and Zee Telugu, are already popular for their dedicated endeavor to further the regional entertainment genre. They lead the rapid proliferation of regional channels. Zee Punjabi and Zee Marathi in particular have established themselves as the best possible media to give audience the option to enjoy the best of the regional culture in India. These two channels have unparalleled reach and popularity both in India and abroad thanks to the quality of programs and the rising regional media audience.

Zee Marathi Focuses on Regional Entertainment

Zee Marathi was inaugurated in 1999 with the aim to provide the best possible regional entertainment to Marathis living in India and other countries. It gained wide popularity because of its passionate and culture driven focus. Its viewership now stands at 20 million alone in India. The soap operas, reality shows, and other entertainment programs on Zee Marathi changed the common man perception about television shows. It brings them face to face with various programs that were unheralded before.

The basic reason behind the popularity of Zee Marathi is its regional focus. Its slogan "Mee Marathi Zee Marathi" is an indication of its regional aspirations.  The channel endeavors to give every Marathi viewer reason to smile and rejoice in his everyday life dotted with problems. Zee Marathi also makes efforts to encourage the regional entertainment and artists through its programs and awards ceremonies, such as Zee Gaurav award. It engages Marathi producers, directors, and actors in every possible way to ensure the best possible entertainment programs in local language. The social and political conditions in the state are reflected in programs on Zee Marathi.

Trend setting entertainment is another hallmark of Zee Marathi. Soap operas on the channel, such as Kunku, Pinjara, and Amar Prem, have touched the hearts of millions of viewers while setting newer trends for other regional channels. Aamhi Saare Khavayye on Zee Marathi is regarded among the best ever cookery shows ever telecasted. Zee Marathi presents the life and history of Marathi people through its Discover Maharashtra program. Reality shows, such as Home Minister, Eka Peksha Ek, Hapta Band, and Sa Re Ga Ma Pa, have distinct specialties of their own. 

Zee Punjabi Offers Wholesale Entertainment

Zee Punjabi is dedicated to the rich culture and traditions of the Sikh religion and Punjabi people. Its programs are designed keeping in view the taste and aspiration of large Punjabi Diaspora living in different parts of the world. The channel is widely viewed in north India, Canada, and the United States. Right from the religious programs to songs and news are important part of Zee Punjabi programs. It provide live telecast of Gurbani religious sermon directly from the Golden Temple in Amritsar every morning. Talk shows, dramas, movies, comedy shows, and other programs focus on the changing social and economic aspirations of the people. A large number of comedy and music shows make Zee Punjabi one of the most entertaining in Indian TV industry and contribute to its wide fan following.

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